For insurance brokers, distributors & BGAs

See your whole
distribution
from lead to cash.

Klaris is the command center for insurance revenue. It connects marketing, sales, carrier outcomes, and commissions into one view — so you see what's working, what's leaking, and what to do next.

Free for 7 days · No credit card required · Runs in your environment

0%
self-serve, no analyst queue
0-hour
to connect and start answering
lead→cash
the whole chain, one view
Placement up 3.1%
vs last cohort
CAC ↓ 8%
marketing + producer
ask: why did placement move? PLACEMENT RATE 41.8% ▲3.1 CAC / COHORT $612 ▼8% COMMISSION MTD $1.9M ▲12 Premium by cohort By channel
The lead-to-cash chain ● where revenue leaks
Lead
paid & organic
unworked
MQL
qualified
Application
submitted
NIGO
Placed
issued
Commission
cash
chargeback
In-force
persistency
Data stays in your environment Every answer shows its work Connected in an hour
01 — Why now

Your numbers live in too many places.

The path from a marketing dollar to a commission check runs across four systems that don't talk to each other. The money leaks in the gaps.

Scattered across 5+ systems

Leads, dispositions, carrier decisions, and commissions all live apart. Connecting them is manual and repeated.

Detection depends on one busy person

A placement dip or a chargeback spike only surfaces when someone notices and reconciles by hand.

By the time you see it, it's old

A leak can run a month before it shows up — and longer before anyone finds the cause. It compounds the whole time.

TODAY WITH KLARIS CRM Dialer Carriers Spreadsheets Commissions Klaris ONE VIEW
02 — The leak map

Where insurance distributors lose revenue.

Every link in the chain leaks. Here's where, what it costs, and how fast you'll see it.

Speed

Leads you paid for that never get worked

~38%

of web leads are never followed up; the rest wait ~47 minutes. — IIABA; Velocify

Klaris shows speed-to-contact by source and producer, and flags where paid leads go cold.

Conversion

Conversion dropping by channel or carrier

28% → 42%

average insurance conversion vs best-in-class — the gap is revenue on the table. — The Digital Bloom

Klaris tracks conversion end to end and tells a real drop from a channel-mix shift.

Rework

Applications stalling in NIGO

40–60%

of applications arrive not-in-good-order vs a 4–10% best-in-class rate. — Hexure; Datos

Klaris breaks pending-requirement flags out by channel and finds where they concentrate.

Spend

Spend pouring into channels that don't place

Quarters late

acquisition cost and margin are usually only known after commissions settle.

Klaris shows blended acquisition cost by cohort, with maturation built in, and margin by channel.

Cash

Commission and chargeback leakage

$10–16K

estimated commission leakage per producer, per year. — unLocked CRM

Klaris ties commissions to cohorts, tracks chargebacks, and models cash timing by carrier.

Retention

Book erosion from lapse and surrender

+5% → +25%

improving retention 5% can lift profit 25%+; every lapse is acquisition cost that never matures. — Bain; LIMRA-SOA

Klaris tracks in-force and persistency by cohort — the base for predicting lapse early.

03 — The platform

One place to run the whole funnel.

Marketing CRM & Dialer Carriers Commissions Warehouse Klaris COMMAND CENTER Answers Forecasts Alerts
1

Run the whole funnel

From lead acquisition to delivered policy to commission cash — in one place.

2

Align every team

Marketing, sales, ops, and finance work from the same funnel truth, on your definitions.

3

Catch problems early

When a number breaks pattern, Klaris flags it with the likely cause — before month-end.

4

Forecast the month

Turn live funnel movement into reliable premium, commission, and cash expectations.

5

Know what needs action

What changed, why, what it means for revenue — with the work shown behind every answer.

04 — Why Klaris

Most tools show a number. Klaris explains it.

Knows why, not just what

Investigates the cause across channel, carrier, cohort, and producer — with the evidence.

Learns how you run the business

Your metrics, your definitions, your terminology — held to on every answer.

Connects the whole chain

From a marketing dollar to placed premium to commission — one question spans it all.

Every answer shows its work

The reasoning and the exact query behind it — an audit trail finance and carriers trust.

Your data stays yours

Runs in your environment. Never moved, shared, or used to train any model.

Scales with your book

More carriers, channels, and producers — without more analysts.

05 — Built for

Every seat that touches revenue.

CEOs & FoundersCommand of the business

Follow every dollar to placed premium and commission — and walk into board and carrier meetings with the chain already reconciled.

CFOs & FinanceUnit economics & cash

Model acquisition cost with maturation built in, track chargebacks and cash timing by carrier, and pressure-test the forecast live.

DistributionPlacement & conversion

See placement and conversion by carrier and channel the moment they shift, and move focus to what's converting.

MarketingQuality over volume

Tell quality from volume within the day, and cut the channels that look busy but quietly lose money.

OperationsCase management

Catch NIGO and pending-requirement spikes by channel and carrier before they choke the pipeline.

07 — Getting started

Connected in an hour. Answering the same day.

01

Connect your sources

Point Klaris at your CRM, dialer, carrier and commission data. Your data stays where it is.

02

It learns your business

Klaris maps your data and your definitions — "placed," "qualified lead," "in-force." Hours, not weeks.

03

Your team gets answers

Ask in plain language; get a clear answer with the reasoning behind it, in under a minute.

08 — Questions

Answers, before you ask.

What is Klaris?
The command center for insurance revenue. It connects your lead-to-cash chain across every system, finds where revenue leaks, explains why, and forecasts what's coming — for brokers, distributors, and BGAs.
How fast can we start?
Most distributors are connected within an hour. Setup is largely automated — one technical person for the initial connection, then your leadership team is on its own.
Where does our data go?
Nowhere. Klaris runs in your environment. Your policyholder and commission data is never moved, copied, shared, or used to train any model.
Do we replace our CRM, dialer, or carrier feeds?
No. Klaris connects to the systems you already run and reads across them. It sits on top of your stack, not in place of it.
How is this different from a chatbot on our data?
Klaris learns your definitions, connects the full chain, investigates causes, forecasts outcomes, and shows the reasoning behind every answer — so finance and carriers can trust it.
See it on your data

Find the revenue you're losing between systems.

Connect your sources and run your whole lead-to-cash chain — and every leak in it — from one command center, in an hour.